Marketing Maintenance

Basic Maintenance:

• Updating marketing materials with new promotions

or offers.

• Refreshing email templates with updated branding or

messaging.

• Optimizing existing ads by adjusting copy, visuals, or

CTA placement.

• Checking all marketing links, tracking codes, and

landing pages for functionality.

• Light updates to campaign graphics or promotional

materials.

• Maintaining consistency across marketing channels

(website, social media, email).

Complex Maintenance:

• Redesigning entire campaigns for seasonal

promotions or new product launches.

• Developing new marketing funnels or customer

journeys.

• Creating new landing pages or revising existing ones

for better conversions.

• Setting up advanced email automation workflows

and segmentation.

• Full rework of brand messaging, taglines, or

positioning strategies.

• Creating new ad campaigns from scratch (Google,

Meta, TikTok, etc.).

• Advanced analytics reporting with strategy

adjustments for ROI improvement.