Social Media Marketing Maintenance

Basic Maintenance

• Updating posting schedules and refreshing content

calendars.

• Refreshing captions, hashtags, and keyword

strategies.

• Uploading new content provided by the client.

• Monitoring performance and making light

adjustments based on analytics.

• Updating profile information, bios, links, and

highlights.

• Responding to minor engagement needs (likes,

comments, shares—if included in your package).

• Editing and reformatting client-provided content for

current trends.

Complex Maintenance

• Developing new content strategies based on

performance insights.

• Month-to-month redesign of post templates or visual

branding.

• Full analytics reporting with recommendations for

growth.

• Adjusting audience targeting and campaign

planning for improved reach.

• Creating new batch content from scratch if content

supply runs low.

• Updating highlight covers, profile aesthetics, or

content themes.

• Integrating new social media features (threads, reels

updates, trending audio, etc.).